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The book chronicles the evolution of Rolls-Royce from its inception in 1904, highlighting the partnership between engineering visionary Henry Royce and businessman Charles Rolls. It delves into the pivotal role of managing director Claude Johnson in marketing innovations that distinguished the brand amid a burgeoning automobile market. Richly illustrated with rare marketing materials and internal documents, it showcases how Rolls-Royce transformed its name into synonymous luxury, maintaining an unwavering commitment to quality and detail over the decades.
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Making a Marque: Rolls-Royce Motor Car Promotion 1904-1940, Peter Moss, Richard Roberts
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- Année de publication
- 2021
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