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Exploring the vital role of storytelling in branding, this book delves into why compelling narratives resonate with consumers and influence their perceptions. It analyzes over 30 successful brand stories, offering insights on how to craft your own narrative. Readers will discover the neurological basis for our affinity for stories, practical methods for identifying their brand's unique story, and strategies for effective communication. This guide is essential for marketers, writers, and entrepreneurs aiming to enhance their brand's impact through storytelling.
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Telling Your Brand Story: How Your Brand Purpose and Position Drive the Stories You Share, Robert Marsh
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- Année de publication
- 2016
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