The Data Mirage

Why Companies Fail to Actually Use Their Data

Auteurs

• Ruben Ugarte

Paramètres

• 166 pages
• 6 heures de lecture

• Affaires et économie

En savoir plus sur le livre

Focusing on the challenges companies face in effectively utilizing data, this book offers insights for executives aiming to enhance decision-making and drive growth. It emphasizes the critical role of data in understanding users and gaining a competitive edge, while also addressing common pitfalls that lead to underutilization. By exploring these issues, it guides leaders toward unlocking the full potential of their data resources for improved business outcomes.

Achat du livre

• Année de publication: 2021
• Reliure: (souple)