Marketing Tourism and Hospitality

Concepts and Cases

Auteurs

• Richard George

Paramètres

• 524 pages
• 19 heures de lecture

• Affaires et économie

En savoir plus sur le livre

Focusing on the principles of marketing within the tourism and hospitality sectors, this textbook highlights the unique challenges faced by SMEs in the global market. It provides a thorough examination of diverse topics such as destination marketing, consumer behavior, and the impact of digital and social media. With practical examples from various destinations, the book equips students with essential tools and techniques to effectively design and execute successful marketing strategies tailored for the tourism industry.

Achat du livre

• Année de publication: 2021
• Reliure: (souple)