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Successful branding goes beyond just a company's name or logo; it hinges on the effectiveness of the product itself. Emphasizing the importance of product design and packaging, this book explores how these elements significantly impact market success. Aesthetic appeal and thoughtful presentation are critical in distinguishing a product in a competitive landscape, highlighting that even the best marketing strategies may falter without a strong product foundation.
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UX, Eric Schmidt
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- Année de publication
- 2023
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