Social Marketing in the 21st Century

Auteurs

• Alan R. Andreasen

Paramètres

• Pages: 280 pages
• Temps de lecture: 10 heures

• Nonfiction

En savoir plus sur le livre

Focusing on social change, the author emphasizes a dual approach that engages both upstream and downstream individuals. Alan R. Andreasen outlines the roles of foundations, government agencies, and nonprofits while restating essential principles of social marketing. He also proposes innovative applications of social marketing to tackle nontraditional challenges, providing a fresh perspective on how these organizations can effectively drive societal transformation.

Achat du livre

• Année de publication: 2005
• Reliure: (souple)