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Americanization of the European Economy
A compact survey of American economic influence in Europe since the 1800s
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The book explores the increasing dominance of the American economy since the late nineteenth century, highlighting both quantitative and qualitative aspects. It examines various elements of this development, such as rationalization and the global spread of brands like Coca-Cola, while emphasizing the need for a more integrated analysis rather than viewing these phenomena in isolation.
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Americanization of the European Economy, Harm G. Schröter
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- 2005
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