Le livre est actuellement en rupture de stock
Paramètres
En savoir plus sur le livre
Focusing on organizational change, this research paper examines how BMW can leverage change management theories to enhance quality and expand its market presence in China. It addresses the common resistance to change, emphasizing the necessity for leaders to adapt in a rapidly evolving business landscape. By analyzing BMW's strategies, the study highlights the importance of embracing transformation to maintain competitiveness and thrive in emerging markets.
Achat du livre
Managing organizational change for BMW in the emerging Chinese market, Marion Maguire
- Langue
- Année de publication
- 2007
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .