Le livre est actuellement en rupture de stock
Paramètres
En savoir plus sur le livre
The paper explores Google's remarkable rise since its 1998 founding by Larry Page and Sergei Brin, highlighting its ascent to the 39th position in the FT Global 500 and its status as the most valuable brand globally, valued at 66 billion US dollars. It examines the company's impact on daily life in industrial nations and its dominance in the search engine market, effectively displacing competitors like AltaVista. The analysis is situated within the context of international marketing strategies, reflecting on Google's influence in both offline and online marketing domains.
Achat du livre
Google's main brands in a GE Matrix, Max Adler
- Langue
- Année de publication
- 2010
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .