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Focusing on brand strategy as a competitive advantage, this book guides SMEs and entrepreneurs through seven essential steps used by top brands to differentiate themselves. It emphasizes the importance of strategic thinking and identifying unique selling points, providing a framework for establishing robust brand foundations. By implementing these strategies, businesses can effectively position themselves to excel in their markets and stand out from the competition.
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Differentiate to Dominate, Peter Engelhardt
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- Année de publication
- 2019
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