Le livre est actuellement en rupture de stock
En savoir plus sur le livre
Focusing on the intersection of sensory science and neuropsychology, this book offers insights into building successful luxury brands. It features compelling business cases from renowned names like Tesla, Chanel, and Louboutin, spanning multiple industries. Groundbreaking scientific methods, including the Derval Color Test®, are discussed to predict luxury consumer behavior. With practical examples and experiments, readers are equipped to innovate and enhance luxury branding strategies, encouraging a fresh perspective on the luxury market.
Achat du livre
Designing Luxury Brands, Diana Derval
- Langue
- Année de publication
- 2024
- product-detail.submit-box.info.binding
- (rigide)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .