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Ephemeral retail explores the rise of pop-up stores as a dynamic and innovative retail strategy. These temporary establishments are characterized by their ability to appear suddenly, draw in large crowds, and then vanish or transform into new concepts. This phenomenon highlights the evolving landscape of consumer engagement and the creative approaches retailers are adopting to capture attention in a competitive market.
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Ephemeral Retailing, Ghalia Boustani
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- Année de publication
- 2019
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