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Focusing on the philosophy that effective marketing can eliminate the need for selling, this book introduces the concept of Strategic Marketing. It guides readers through the principles and practices that can transform their approach to marketing, aiming to create a seamless connection between products and consumers. The insights provided will help you develop strategies that enhance customer engagement and drive business success, ultimately achieving the goal of making selling unnecessary.
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Stop Wasting Money on Ineffectual Marketing, John Holder
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- Année de publication
- 2016
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