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Focusing on generative design, the book emphasizes understanding human context to foster innovation. It introduces the Design Matrix, a visual tool that aids teams in problem-solving and reflection on past choices. By showcasing various case studies from industry collaborations, it illustrates the complexities designers face and how the matrix can help navigate these challenges, ultimately creating a flow of new ideas and insights.
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The Praxis of Product Design in Collaboration with Engineering, Wayne C. Chung
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- Année de publication
- 2019
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