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The book explores the challenges of building a successful online business in a competitive landscape. It highlights the initial allure of low startup costs and global reach, while addressing the reality of fierce competition and the complexities of online marketing, such as ranking on Google. The author argues against a narrow focus solely on the Internet for entrepreneurship, suggesting that broader strategies and perspectives are essential for achieving lasting success in the digital marketplace.
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Offline Goldmine, Jim Stephens
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- Année de publication
- 2021
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