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International Marketing Research

A Transformative Approach

Auteurs

V. Kumar

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Pages: 664pages
Temps de lecture: 24heures

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Focusing on global marketing research, this comprehensive guide walks students and market researchers through every phase of the research process. It addresses recent advancements in the field, including both quantitative and qualitative techniques, and explores how the Internet has transformed research practices in a global context. The book emphasizes practical applications and thorough documentation, making it an essential resource for understanding the complexities of conducting research in today's interconnected market.

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International Marketing Research, V. Kumar

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Année de publication: 2024
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Titre: International Marketing Research
Sous-titre: A Transformative Approach
Langue: Anglais
Auteurs: V. Kumar
Éditeur: Springer Nature Switzerland
Publié: 2024
Format: souple
Pages: 664
ISBN13: 9783031546495
Mots clés: Affaires et économie, Psychologie
Description: Focusing on global marketing research, this comprehensive guide walks students and market researchers through every phase of the research process. It addresses recent advancements in the field, including both quantitative and qualitative techniques, and explores how the Internet has transformed research practices in a global context. The book emphasizes practical applications and thorough documentation, making it an essential resource for understanding the complexities of conducting research in today's interconnected market.