V. Kumar Livres

The book provides a comprehensive overview of recent findings related to trematode infections affecting humans and animals, emphasizing their distribution, pathogenicity, diagnosis, treatment, and control. It covers seven major disease groups, including schistosomiasis and paragonimiasis, which significantly impact health and socio-economic conditions, particularly in tropical regions. Designed for postgraduate students, researchers, and medical professionals, it serves as a valuable resource for understanding the complexities of zoonotic trematodiasis and its implications on public health.

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy. This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of the book is to serve as a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM.

Focusing on the evolution of customer engagement, this book introduces a customer engagement value framework essential for effective management. It serves as a comprehensive guide, offering both theoretical insights and practical methods for fostering profitable customer relationships in both business-to-consumer and business-to-business contexts. As a pioneering work, it addresses the growing need for authoritative resources on maximizing customer engagement for enhanced profitability.

Focusing on global marketing research, this comprehensive guide walks students and market researchers through every phase of the research process. It addresses recent advancements in the field, including both quantitative and qualitative techniques, and explores how the Internet has transformed research practices in a global context. The book emphasizes practical applications and thorough documentation, making it an essential resource for understanding the complexities of conducting research in today's interconnected market.

Focusing on the treatability study of chromium and heavy metals, the book offers a comprehensive analysis of different treatment methods for contaminated soil and groundwater. It evaluates the effectiveness of these techniques in removing pollutants, providing valuable insights for environmental remediation efforts.

Focusing on the Customer Lifetime Value (CLV) metric, this book delves into its computation and the concept of customer equity. It outlines various methods for measuring CLV and developing customer-centric strategies, applicable in both B2B and B2C contexts. The author addresses the challenges organizations face when implementing a CLV-based framework and emphasizes its significance for marketers in managing customer relationships effectively.

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.

Completely revised and updated, this text is designed to meet the needs of business students and marketing researchers. Focusing on the logic of the research process, it discusses when to use research, how to recognize effective research, what alternatives exist, and how to apply results. New information on scanner technology and data management along with advertising research are contained in the book. Also included are case studies based on actual management problems in a wide variety of situations, giving marketing students hands-on experience in the decision making process.