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Focusing on product and service differentiation, this book explores essential activities and learning methodologies that drive successful innovation. It emphasizes the integration of technology in entrepreneurial efforts, particularly in business planning and creative processes. By examining "learning about" and "learning by doing," the text illustrates how these approaches enhance creative innovation. It also highlights the importance of a robust supply chain and brand strength in achieving effective market differentiation for new products and services.
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Developing New Products and Services, Lawrence Sanders
- Langue
- Année de publication
- 2011
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