Le livre est actuellement en rupture de stock
En savoir plus sur le livre
The book advocates for a transformative approach to marketing, shifting from traditional methods of broadcasting messages to fostering genuine customer engagement. It emphasizes the importance of attracting customers by delivering value and creating a 'sticky' experience that encourages loyalty and connection. This new model focuses on building relationships rather than simply promoting products, making it essential reading for marketers seeking to adapt to modern consumer expectations.
Achat du livre
Stickier Marketing, Grant Leboff
- Langue
- Année de publication
- 2015
- product-detail.submit-box.info.binding
- (rigide)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .