Le livre est actuellement en rupture de stock
En savoir plus sur le livre
Focusing on the intersection of brand values and social responsibility, this book explores the evolution of global marketing in a digital age. It highlights the need for marketers to adapt traditional strategies to meet contemporary consumer expectations shaped by ethical concerns. Aimed at mid to senior-level professionals, it offers actionable insights and innovative case studies on content creation, talent management, and technology adoption. This resource emphasizes ethical frameworks, providing strategies for agility and foresight in navigating the complex marketing landscape.
Achat du livre
Evolving Voices, Saortua Marbun
- Langue
- Année de publication
- 2024
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Personne n'a encore évalué .