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Focusing on marketing strategies tailored for the New Heartland, this guide provides essential insights into connecting with a significant cultural segment that constitutes nearly 60% of U.S. consumers. It serves as a comprehensive manual for building impactful brands, emphasizing the unique characteristics and preferences of this diverse demographic. The book equips marketers with the tools needed to effectively engage and resonate with this influential market.
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Speak American Too: Your Guide to Building Powerful Brands in the New Heartland, Paul Jankowski
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- Année de publication
- 2014
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