Flock and Flow

Predicting and Managing Change in a Dynamic Marketplace

Auteurs

• Grant David McCracken

Paramètres

• 208 pages
• 8 heures de lecture

• Affaires et économie

En savoir plus sur le livre

Exploring the evolving landscape of modern consumer behavior, Grant McCracken offers insights into the dynamics of today's marketplace. He analyzes how cultural shifts and technological advancements shape consumer choices and marketing strategies. By examining trends and providing practical implications for businesses, the book serves as a guide for understanding and navigating the complexities of contemporary consumerism. McCracken's expertise illuminates the intersection of culture and commerce, making it essential for marketers and business leaders.

Achat du livre

• Année de publication: 2006
• Reliure: (rigide)