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The essay explores the impact of heightened competition, technological advancements, and evolving customer behaviors on business practices. It emphasizes the necessity for companies to adopt a sustainable and efficient service structure, highlighting customer relationship management (CRM) as a crucial element of strategic marketing. By focusing on CRM, businesses aim to adapt to changing market dynamics and enhance their customer orientation, positioning themselves effectively in a competitive landscape.
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The Importance of Customer Relationship Management in Business Marketing, Robert Stolt
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- Année de publication
- 2010
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