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The book provides an in-depth exploration of direct mail creative techniques, covering copy strategies, design elements, formats, and offers. It features a comprehensive overview of the subject, enhanced with illustrations, and highlights the latest trends in direct mail. This updated edition presents a unique compilation of insights that are invaluable for marketers and creatives looking to enhance their direct mail campaigns.
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Million Dollar Mailings, Denison Hatch
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- Année de publication
- 1997
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