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Designed to align with the latest CIM syllabus, this coursebook aids students in grasping the complexities of marketing. It features discussions and practical applications of theories, enriched with relevant examples and case studies. This approach enables readers to immediately apply the knowledge and skills acquired from their qualifications, enhancing their understanding and practical expertise in the field of marketing.
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The Official CIM Coursebook, Isobel Doole, Robin Lowe
- Langue
- Année de publication
- 2008
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