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Focusing on marketing as a value-creation process, this book provides a comprehensive overview of marketing theory and key management principles. It introduces a value-based framework for developing effective market offerings, blending theoretical insights with practical tools. These resources empower managers to apply concepts to real-world business challenges and opportunities, ensuring a systematic approach to strategic marketing management.
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Strategic Marketing Management - Theory and Practice, Alexander Chernev
- Langue
- Année de publication
- 2019
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- (rigide)
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- Titre
- Strategic Marketing Management - Theory and Practice
- Langue
- Anglais
- Auteurs
- Alexander Chernev
- Éditeur
- Cerebellum Press
- Publié
- 2019
- Format
- rigide
- Pages
- 522
- ISBN13
- 9781936572588
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 5 sur 5
- Description
- Focusing on marketing as a value-creation process, this book provides a comprehensive overview of marketing theory and key management principles. It introduces a value-based framework for developing effective market offerings, blending theoretical insights with practical tools. These resources empower managers to apply concepts to real-world business challenges and opportunities, ensuring a systematic approach to strategic marketing management.