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Focusing on the integration of marketing logic and statistical model design, this book presents a cohesive predictive system that enhances model accuracy. It emphasizes the importance of synthesizing information sources to drive better business profits, making it a valuable resource for those seeking to deepen their understanding of marketing models and their application in real-world scenarios.
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A Short Guide to Marketing Model Alignment & Design: Advanced Topics in Goal Alignment - Model Formulation Volume 1, David Young
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- Année de publication
- 2017
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