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Exploring the concept of brand imagery, this book delves into how powerful visuals and associations shape consumer perceptions and loyalty. It examines the psychological impact of branding, offering insights into the emotional connections people form with their favorite brands. Through case studies and expert analysis, the narrative reveals strategies for creating memorable brand images that resonate with audiences, ultimately guiding marketers and entrepreneurs in building strong, lasting brand identities.
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Brand Identity Your Step-by-Step Guide To Brand Building, David Cox
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- Année de publication
- 2023
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