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Focusing on the intersection of clinical expertise and marketing, this guide provides healthcare professionals with practical strategies for developing effective marketing plans. It offers a step-by-step approach to executing successful campaigns, covering essential topics such as promotions and pricing. The book emphasizes hands-on methods and proven techniques, equipping readers with the tools needed to navigate the competitive healthcare marketing landscape effectively.
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Health Services Marketing, Richard K. Thomas
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- Année de publication
- 2007
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- (souple)
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