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Focusing on the concept of borderless markets, this work highlights the diminishing relevance of national boundaries in international marketing and economic planning. It emphasizes the importance of nonpolitical borders, particularly for culture-bound products that necessitate local adaptation. Language emerges as a crucial factor influencing economic development and business policies globally. The book includes over 130,000 statistics across 460 language groups, addressing various social, economic, and business variables, along with a comprehensive literature review.
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Linguistic Cultures of the World, Philip M. Parker
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- Année de publication
- 1997
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