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This edition features a revitalized presentation of material across 12 chapters, enhancing discussions on core concepts and analytical tools. It introduces new cases that stimulate classroom engagement and deepen understanding. Each chapter has been meticulously revised to align with current developments in strategic management, while also streamlining content for accessibility. With numerous new examples and 16 Illustration Capsules, the text provides practical insights into strategy, balancing academic rigor with real-world application for effective teaching.
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Crafting & Executing Strategy: Concepts and Readings W/ Connect, Arthur Thompson
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- Année de publication
- 2013
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