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Focusing on the process of internationalization, this collection features the best papers from the 30th Annual Conference of the UK Chapter of the Academy of International Business. It explores four key themes: strategic development of international firms, the influence of culture and institutions, the internationalization of small and medium-sized enterprises, and the implications of foreign direct investment. The book compiles insights from leading researchers, addressing a diverse range of contemporary internationalization issues.
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The Process of Internationalization, Trevor Buck
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- Année de publication
- 2004
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