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Exploring the cultural significance of Coca-Cola, this research paper delves into its role as more than just a beverage; it represents an emblem of American identity. The paper examines the brand's impact on public relations, advertising, and marketing strategies, highlighting its evolution in the context of social media. With a focus on the interplay between consumer perception and brand image, it provides insights into how Coca-Cola has maintained its status as a global icon.
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Coca-Colas Marketing Strategy: An Analysis of Price, Product and Communication, Eva-Julia Anders-Hoepgen
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- Année de publication
- 2013
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