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Programmatic advertising utilizes automated technology and algorithms to facilitate real-time buying and selling of ad space, offering a more efficient, data-driven approach compared to traditional methods. It allows advertisers to target specific audiences based on demographics and online behavior, optimizing campaigns in real-time to enhance performance. This method provides transparency and control for both advertisers and publishers, while also introducing new ad formats across various channels. However, challenges like ad fraud and privacy concerns necessitate ongoing industry collaboration to maintain ethical standards.
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The Power of Programmatic, Stephanie
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- Année de publication
- 2023
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