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Focusing on the integration of innovation management with change management and creativity, this revised edition serves as a comprehensive guide for leveraging innovation as a crucial survival tool in today's dynamic landscape. It emphasizes strategic approaches to foster creativity and drive effective change, making it essential for leaders and organizations aiming to thrive amidst challenges.
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Creativity and Strategic Innovation Management, Sandra M Dingli, Malcolm Goodman
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- Année de publication
- 2017
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