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Exploring the intersection of consumer behavior and social psychology, this book delves into how individuals make decisions and the psychological factors influencing their choices. It examines the impact of social influences, cultural contexts, and emotional responses on consumer habits. By integrating theoretical insights with practical applications, it offers a comprehensive understanding of the mechanisms driving consumer behavior, making it a valuable resource for students, marketers, and anyone interested in the psychology of consumption.
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The Salience of Marketing Stimuli, Gianluigi Guido
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- Année de publication
- 2012
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