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Focusing on major companies like Disney and Warner Bros., this book offers an in-depth analysis of branding's pivotal role in the modern film industry. It explores how branding strategies have shaped the blockbuster economy, highlighting the influence of various studios in creating and maintaining powerful brand identities. Through its examination, the book reveals the complexities and motivations behind the branding efforts that define contemporary cinema.
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Brand Hollywood, Paul Grainge
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- Année de publication
- 2007
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