Handbook of European Intellectual Property Management

Developing, Managing and Protecting Your Company's Intellectual Property

Auteurs

• Adam Jolly

Paramètres

• 208 pages
• 8 heures de lecture

• Affaires et économie
• Droit, Littérature juridique
• Littérature juridique

En savoir plus sur le livre

Focusing on the strategic management of intellectual property, this guide emphasizes treating brands and innovations as valuable business assets. It offers comprehensive insights into maximizing their potential, ensuring that readers can effectively leverage their intellectual property for greater business success. The book serves as a definitive resource for understanding the intricacies of brand and innovation management in a competitive marketplace.

Achat du livre

• Année de publication: 2015
• Reliure: (rigide)