Buying in

What We Buy and Who We Are

Auteurs

Rob Walker

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Pages: 320pages
Temps de lecture: 12heures

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Exploring the evolving relationship between consumers and brands, Rob Walker introduces the concept of "murketing," where individuals actively engage in marketing campaigns and create personal brands. Through case studies of companies like Timberland and Red Bull, Walker illustrates how consumers adopt products as expressions of their identities rather than mere purchases. This work blends marketing insights with cultural anthropology, revealing the profound connection between consumer choices and personal identity in today's marketplace.

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Buying in, Rob Walker

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Année de publication: 2010
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Titre: Buying in
Sous-titre: What We Buy and Who We Are
Langue: Anglais
Auteurs: Rob Walker
Éditeur: Random House Children's Books
Publié: 2010
Format: souple
Pages: 320
ISBN13: 9780812974096
Mots clés: Nonfiction, Sciences sociales, Affaires et économie, Psychologie, Science, Commerce et vente, Économie, Sociologie
Évaluation: 3,75 sur 5
Description: Exploring the evolving relationship between consumers and brands, Rob Walker introduces the concept of "murketing," where individuals actively engage in marketing campaigns and create personal brands. Through case studies of companies like Timberland and Red Bull, Walker illustrates how consumers adopt products as expressions of their identities rather than mere purchases. This work blends marketing insights with cultural anthropology, revealing the profound connection between consumer choices and personal identity in today's marketplace.