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The book explores the branding process as a transformative tool for economically underprivileged nations, countering its recent negative portrayal as a factor in the divide between rich and poor countries. It presents branding not just as a marketing strategy but as a means to empower and uplift marginalized communities, offering potential solutions to economic disparities. Through this lens, the narrative seeks to redefine branding's role in fostering development and social change.
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Brand New Justice, Simon Anholt
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- Année de publication
- 2016
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