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Advertising serves as a crucial communication tool within our social and economic framework, evolving into a key component for both consumers and businesses. It enables organizations, from multinational corporations to small retailers, to effectively convey tailored messages to specific audiences. In market-based economies, consumers depend on advertising for valuable information that aids in their purchasing decisions, highlighting its significance in contemporary marketing strategies.
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Advertising Effectiveness with special reference to Mobile Handsets, Rajesh Kumar
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- Année de publication
- 2019
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