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The book critiques the prevailing notion that corporate responsibility is merely a societal obligation, arguing instead that companies must cultivate trust within local communities to secure their operational legitimacy. It outlines actionable strategies and programs designed to enhance a company's reputation. Additionally, it explores how philanthropy and volunteer initiatives can be leveraged not only for community benefit but also to gain a competitive edge in the marketplace.
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Corporate Community Relations, Edmund Burke
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- Année de publication
- 1999
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