Corporate Community Relations

The Principle of the Neighbor of Choice

Auteurs

• Edmund Burke

Paramètres

• Pages: 208 pages
• Temps de lecture: 8 heures

• Sciences politiques & Politique

En savoir plus sur le livre

The book critiques the prevailing notion that corporate responsibility is merely a societal obligation, arguing instead that companies must cultivate trust within local communities to secure their operational legitimacy. It outlines actionable strategies and programs designed to enhance a company's reputation. Additionally, it explores how philanthropy and volunteer initiatives can be leveraged not only for community benefit but also to gain a competitive edge in the marketplace.

Achat du livre

• Année de publication: 1999
• Reliure: (rigide)