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The essay explores the complexities of international business expansion, highlighting significant changes in the global economy over the past two decades. It discusses the emergence of new markets such as China and Russia, and the rapid increase in international companies. The author references Kotler et al. on the challenges faced by various industries and the global financial system. Deutsche Bank's fluctuating status, from being the largest bank in 1999 to its current rank, illustrates the evolving landscape of corporate governance and investment banking in Europe.
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Movement of companies. A case study: Deutsche Bank, Christian Berger
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- 2013
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