Brave Work in the Age of Climate Change

A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times

Auteurs

• Deborah Morrison

Paramètres

• 200 pages
• 7 heures de lecture

• Affaires et économie
• Écologie et Environnement
• La nature
• Nature, Animaux

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Addressing the urgent challenge of climate change, this guide emphasizes the need for creativity in engaging diverse, often polarized audiences. It explores how the creative industry can lead in adapting to climate realities and highlights available climate science resources for effective communication. The book also focuses on skill development for creative strategists, offering a mission statement for leadership in these complex times, making it a vital resource for creatives at any stage in their careers.

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• Année de publication: 2024
• Reliure: (souple)