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Focusing on the essentials of marketing research, this book provides an engaging introduction to the field. It covers three key areas: data collection, analysis, and the communication of findings. The author highlights how various skills and techniques are applied by researchers to deliver tailored services in different contexts, making it a practical resource for understanding the intricacies of marketing research.
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Marketing Research: Tools and Techniques, Nigel Bradley
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- Année de publication
- 2013
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