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Focusing on brand development, this guide offers a practical, low-cost method for launching successful startups, drawing on 25 years of agency experience. It combines insights from working with Fortune 500 companies and non-profits, revealing why emotional connections drive customer engagement. Readers will learn to craft a compelling Brand Story that resonates with customers and aligns with their needs, fostering lasting relationships. The step-by-step approach is applicable across various ventures, from dog walking to tech startups.
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Brand Story, Bruce Miller
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- Année de publication
- 2020
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