Values-based Service for Sustainable Business

Lessons from IKEA

Auteurs

• Bo Enquist
• Bo Edvardsson

Paramètres

• 144 pages
• 6 heures de lecture

• Affaires et économie
• Marketing et relations publiques
• Sciences sociales

En savoir plus sur le livre

Focusing on the often-overlooked role of values in service companies, this book examines IKEA as a case study for implementing values-based service strategies. It explores how these values contribute to sustainable business practices, providing insights into effective management and development within large organizations. Through this analysis, it addresses a gap in existing literature, offering a fresh perspective on the integration of core values in service-oriented businesses.

Achat du livre

• Année de publication: 2008
• Reliure: (rigide)