Managing Corporate Design: Best Practices for In-House Graphic Design Departments

Auteurs

• Peter L. Phillips

Paramètres

• 224 pages
• 8 heures de lecture

• Affaires et économie
• Motivation et développement personnel

En savoir plus sur le livre

In a competitive business environment, graphic design has evolved into a crucial strategic asset for corporations. This book explores the shifting role of in-house designers, emphasizing their responsibility to deliver effective solutions that address real-world business challenges. It offers practical insights and strategies for managing corporate design, equipping designers to meet the growing expectations and demands of their organizations.

Achat du livre

• Année de publication: 2015
• Reliure: (rigide)