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Focusing on the intersection of marketing tasks and organizational theories, this book explores how adapting organizational structures can enhance marketing success. It examines recent developments in organizational studies, offering insights into the challenges that marketers face and proposing strategies for organizations to better meet marketing needs. Through this lens, it aims to provide a deeper understanding of effective marketing practices and the necessary organizational adjustments.
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Organization and Marketing (RLE Marketing), Peter Spillard
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- Année de publication
- 2014
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