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This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.
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Introduction to Marketing, Adrian Palmer
- Langue
- Année de publication
- 2009
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- (souple)
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- Sous-titre
- Theory and Practice
- Langue
- Anglais
- Auteurs
- Adrian Palmer
- Éditeur
- Oxford University Press, USA
- Publié
- 2009
- Format
- souple
- ISBN10
- 0199557446
- ISBN13
- 9780199557448
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Évaluation
- 4 sur 5
- Description
- This is a concise introduction to the principles of marketing, offering both critical analysis and applied case studies. It is ideal as a one semester introductory title for students studying at both undergraduate and postgraduate level.